The technology has made significant advancements, enabling users to seamlessly transplant faces onto various avatars or manipulate videos to create convincing impersonations. While this innovation has opened up new avenues for entertainment, where deepfake apps have become immensely popular, it has also become a double-edged sword.

One of the most pressing concerns is the potential misuse of AI-generated deepfakes. With the ability to manipulate videos and audios convincingly, malicious actors can deceive and manipulate individuals, corporations, or even governments. This poses serious risks to public figures, businesses, and national security.

The privacy implications are equally disconcerting. The ease of generating deepfakes from publicly available images or videos means that personal privacy can be compromised, and consent becomes a grey area. As the technology continues to improve, anyone’s likeness can be exploited for malicious purposes.